Innovation and Strategic Planning of Digital Technology
“The site was such a massive spaghetti-ball mess” (Dredge, 2015). Can you guess what platform that statement was made in reference too? Think back to the early 2000s and the emergence of the internet. MySpace was the “it” site, everyone seemed to have a profile, sharing music, and spending hours updating their top 8. What happened to the top website in 2009 (Dredge, 2015)? Competition, and the refusal to embrace the developing technologies of the time. The downfall of the site that is considered the first social network is highly attributed to the fact that they lacked a strategic plan to incorporate developing technologies and stay updated on trends of the digital age. (Hapsis, 2015) Taking a trip down memory... Wow remember when this was the epitome of digital technology in 2006? As technology continues to develop, companies need to have a plan of attack to keep up with the ever-changing times. I propose a three-tiered plan that will keep com...
